Ex-cuuse me, hip knitters?

Okay, the prosecco is kicking in. I felt bubbly and happy, and I was cruising through Twist Collective's new issue, drooling over several patterns (Timpani, I'm coming for you, I swear). Then I ran into this. Are they serious? There's no tongue-in-cheek thing going on here? I know Twist is not Bust or anything, but...